Onsite Home Delivery Program

On the Avenue Marketing Group, ("OTA") utilizes the events marketing channel to acquire new home delivery subscribers for the New York Times and the Boston Globe.  

We coordinate and execute our programs by sponsoring events (fairs, festivals, trade shows, professional conferences, etc.) in locations where attendees match the newspaper's readership base.  

Since not all events and locations can be considered a good fit for each publication, OTA carefully assesses the event details to determine event attendance and the potential for new subscribers.