It's time to get physical
with your customers.
Through event and experiential marketing, OTA connects brands to customers.
Our agency creates face-to-face engagements that build brand awareness, establish customer loyalty, and increase sales.
Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN. Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T, Procter & Gamble, Cadillac, Madison Square Garden, and Target.
Patty founded On the Avenue Marketing in 2004 and maintains her leadership of the company by managing key client relationships, identifying new revenue opportunities, and developing staffing needs. Patty’s biggest accomplishments derive from the publishing arena where she launched the sales program for The Boston Globe, The New York Times and the Wall Street Journal. To date OTA has sold more than 300,000 subscriptions for these newspapers. This past year OTA conducted the global launch of the newly branded International New York Times and currently has local operations in England, Australia, Canada, and select European cities.
Patty has been married for 15 years and has three children. She loves country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making her kids laugh, playing tennis, getting a good pedicure, walking her dog (the one and only Brando!), experiencing the sights and sounds of New York City, and giving back as much and as often as possible.
"Your dream is a reality waiting for you to materialize." —Horatius
Alycia is a sales and marketing expert who has been connecting people and products through events for more than a decade. As Vice President, Marketing for OTA, she draws on her experience to create customized event marketing programs for her clients. She's developed a deep understanding of how to develop and execute engaging promotions that naturally attract consumers to brands. Her innovative and unparallel ability to harness the power of events to increase ROI has played a key role in her success.
Alycia has helped launched and has managed many client programs, playing a signifcant role in the company's success. She now oversees select accounts and writes proposals for new business opportunities. To top it off, she acts as the right hand woman to the president, Patty Sins.
Alycia loves to run daily, experiment with craft cocktails, visit new cities, and lounge on the beach. She tried coffee for the first time this year and has been addicted ever since! She drives a sweet yellow car and resides in Somerville, MA, AKA the coolest city ever.
"The world is too dangerous for anything but truth, and too small for anything but love." —William Sloane Coffin
Jessie likes to see live music and spend time with good people. She loves fun nights out on the town, but equally enjoys a low-key evening in her pjs on the couch with a glass of wine. Jessie spends a lot of time with her family, usually watching The Voice.
Jessie joined OTA more than 5 years ago as a Marketing Assistant. She now spends her time managing select programs, hiring sales staff, and maintaining relationships with key partners.
Last year she had a big creative role in the Pooch-A-Palooza festival. She tapped into her artistic talents to develop the website and Facebook page. She continues to maintain its social media pages by posting about all things "dog"!
When Jessie was in high school, she had pink hair. She loves to cook and calls herself "The Grill Master". She is a CrossFitter and strives to be healthy.
"You have to be willing to get happy about nothing."—Andy Warhol
Emmery graduated from Syracuse University (Go Orange!) with a dual degree in Music Buisness and Television, Radio and Film. She has a passion for going to see live music and looks forward to expanding her horizons both personally and professionally at OTA. She hopes never at any point in her life to be able to relate to a Taylor Swift song.
Emmery is the International Marketing Manager at OTA. She's responsible for overseeing OTA's international accounts by uncovering and booking targeted events in order to meet program goals, managing sales teams, and acting as a liaison between OTA and clients.
Emmery is obsessed with the Oscars and every year makes a point to see every film that is nominated for a major award before the telecast. She is never happier then when she is on the couch with a good glass of wine and her family watching BBC shows. She has a piano named Natashya who is her lifelong best friend. Together they play a lot of Chopin.
"All we have to decide is what to do with the time that is given to us." —J.R.R. Tolkien
Michelle has more than 20 years of financial research and writing experience. She has initiated, managed, and delivered strategic research on high-profile research studies in support of public relations and marketing initiatives. She has provided research and consulting services for The National Alliance for Grieving Children, Cogent Research, and MFS Investment Management. She has also held several senior research roles at Fidelity Investments where she served as the primary point of contact for Research & Analysis projects supporting senior executives, company spokespersons and marketing communications professionals. Michelle holds a BA degree in Economics from Duke University and an MBA degree with a concentration in Marketing and Finance from Boston College.
Michelle joined OTA in March 2015 as the Controller and is responsible for all things accounting. She manages the day-to-day financial administration of the company focusing on accounts receivable/payable, credit card & bank reconciliations and financial analyses.
Michelle has been married for 20 years and has two children. She enjoys spending time with friends and family, going to the beach, and getting lost in a good book. She loves to run and is training for a half marathon in October. Her favorite vacation spot is Bermuda.
"Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain."
Margaret grew up outside of Cleveland, Ohio and currently resides in Lancaster, PA. She graduated from Lafayette College and has worked in sales, customer service and credit departments in the industrial, medical, and marketing fields.
Margaret's primary role at OTA is uncovering and booking appropriate events for client programs.
Margaret's life outside of work primarily revolves around her family. Both of her sons play lacrosse so you'll usually find her watching a lacrosse game on the weekend! She also enjoys taking photos, most of which are of her children!
"Challenges are what make life interesting and overcoming them is what makes life meaningful." —Joshua J. Marine
Kathy recently returned to the workforce after spending 13 years as a stay-at-home mom. In her former life, she worked in Sports Publicity at three different Ivy League schools and was the Executive Director of the Women’s Bar Association of Massachusetts. In addition to managing busy schedules for her three children, she has served as the Director of Membership for the American Hockey Coaches of America since 1996. A graduate of the Harvard Graduate School of Education, she also devoted many hours to education issues in her hometown of Gloucester.
Kathy is all about Pooch-A-Palooza. She is involved in every aspect of the festival and works directly with its many vendors and partners.
Kathy enjoys all kinds of sports and plays ice hockey and golf whenever she has the time. She has coached soccer and hockey for more than 12 years and never passes on the chance to hit the ski slopes with her kids.
“I’m not superstitious, but I am a little stitious.” —Michael Scott
Determine program goals, target markets/audience, budget parameters, activation frequency, and relevant sponsorships.
Identify the most relevant and impactful event outlets for your brand; negotiate competitive rates and execute contracts.
Create the “big idea” that will drive your brand’s engagement and bring it to life.
Provide the appropriate staff to represent your brand experience, from brand ambassadors to seasoned sales representatives.
Manage all logistics of the brand experience including permits, set up, breakdown, shipping, and handling.
Design program metrics to measure and report results of each brand engagement.
Create stand alone events. Includes venue selection, sponsorship sales, entertainment, event layout, staffing, and onsite logistics.
Source, price, and produce branded items for promotional use including apparel and other consumer goods.
|391 Totten Pond Rd|
Waltham, MA 02451