Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN. Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T, Procter & Gamble, Cadillac, Madison Square Garden, and Target.
Role at OTA
Patty founded On the Avenue Marketing in 2004 and maintains her leadership of the company by managing key client relationships, identifying new revenue opportunities, and developing staffing needs. Patty’s biggest accomplishments derive from the publishing arena where she launched the sales program for The Boston Globe, The New York Times and the Wall Street Journal. To date OTA has sold more than 300,000 subscriptions for these newspapers. This past year OTA conducted the global launch of the newly branded International New York Times and currently has local operations in England, Australia, Canada, and select European cities.
Patty has been married for 15 years and has three children. She loves country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making her kids laugh, playing tennis, getting a good pedicure, walking her dog (the one and only Brando!), experiencing the sights and sounds of New York City, and giving back as much and as often as possible.
Quote to live by
"Your dream is a reality waiting for you to materialize." —Horatius