It's time to get physical
with your customers.

Virtual is convenient, but nothing replaces real.
With operations throughout the U.S. and internationally, OTA creates face-to-face engagements that enhance brand awareness, establish customer loyalty, and sell products.

 

See What We Can Do For You

We take events personally.

32,000+

events attended

510,000+

Products
Sold

2,800+

Partnerships
Created

These milestones say a lot about our success. For ten years we have been creating brand experiences and event activations. We know where brands need to go to meet their target prospects, how to engage them when they get there, and what measurable results can be realized when the right connections are made. And the best part is that we don’t just market your products, we sell them too.

One plus one equals three.

Our goal is to help elevate your brand’s exposure by adding value that you wouldn’t otherwise be able to create on your own. We leverage our partnerships with select venues, events, retail storefronts, and media companies across the country and the world to give your brand access to a larger, more diverse customer base.

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Meet our team.

Our people make the difference—passionate, smart, committed, and always working hard to
deliver the best service for our clients.

Name

Contact Patty

Patty Sins

Founder and President

About 

Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN.  Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with  NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T,  Procter & Gamble, Cadillac, Madison Square Garden, and Target.

Role at OTA

Patty founded On the Avenue Marketing in 2004 and maintains her leadership of the company by managing key client relationships, identifying new revenue opportunities, and developing staffing needs. Patty’s biggest accomplishments derive from the publishing arena where she launched the sales program for The Boston Globe, The New York Times and the Wall Street Journal. To date OTA has sold more than 300,000 subscriptions for these newspapers. This past year OTA conducted the global launch of the newly branded International New York Times and currently has local operations in England, Australia, Canada, and select European cities.

Fun facts

Patty has been married for 15 years and has three children. She loves country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making her kids laugh, playing tennis, getting a good pedicure, walking her dog (the one and only Brando!), experiencing the sights and sounds of New York City, and giving back as much and as often as possible.

Quote to live by

"Your dream is a reality waiting for you to materialize."  —Horatius


Contact Tania

Tania Wong

Vice President, Marketing & Operations

About 

Tania has more than 20 years experience in hospitality and events. With a degree in Business Management from Northeastern University, Tania started her career working with some of Boston's finest establishments and has had the pleasure of working with many world-renowned chefs. She utilized that knowledge and experience to become a social event planner and focused on wedding planning and large-scaled executions. She later worked with multiple international clients, managing sales and marketing teams throughout the world. Tania thrives on fast-paced environments where multitasking is key and change is constant.

Role at OTA

Tania originally joined OTA by working as a Sales and Marketing Representative for special events on behalf of The New York Times. She then became a Business Manager and launched The Boston Globe account. She now oversees all client programs and manages the internal staff. She thoroughly enjoys her role and working with her team, her management style is very involved. Tania continuously strives to diversify her portfolio at OTA and to add to the company's ongoing success.

Fun facts

Tania has been traveling internationally for most of her life. One of her biggest passions in life is food. She really enjoys sitting down for a great meal, with good company, and many laughs. She currently resides in the heart of Boston with her Bichon Frise, Cali.

Quote to live by

"Everything happens for a reason."


Contact Jessie

Jessie Morris

Senior Marketing Manager

About 

Jessie likes to see live music and spend time with good people. She loves fun nights out on the town, but equally enjoys a low-key evening in her pjs on the couch with a glass of wine. Jessie spends a lot of time with her family, usually watching The Voice.

Role at OTA

Jessie joined OTA over 4 years ago and has enjoyed the opportunities to work with a variety of clients including The New York Times, Wall Street Journal, and more recently The Tennessean. She is always busy hiring sales agents, maintaining and developing relationships with venues and sports franchises, and creating forecasts and tracking results.

 

Last year she had a big creative role in the Pooch-A-Palooza festival. She tapped into her creative talents to develop the website and Facebook page. She continues to maintain the Pooch Facebook, Twitter and Instagram pages and often posts about all things "dog"! Check out Pooch-A-Palooza and celebrate man’s best friend with us!

Fun facts

When Jessie was in high school, she had pink hair. She loves to cook and calls herself "The Grill Master". She is a CrossFitter and strives to be healthy.

Quote to live by

"You have to be willing to get happy about nothing."Andy Warhol


Contact Emmery

Emmery Brakke

International Marketing Manager

About 

Emmery graduated from Syracuse University (Go Orange!) with a dual degree in Music Buisness and Television, Radio and Film. She has a passion for going to see live music and looks forward to expanding her horizons both personally and professionally at OTA. She hopes never at any point in her life to be able to relate to a Taylor Swift song.

Role at OTA

Emmery is the International Marketing Manager at OTA. She's responsible for overseeing OTA's international accounts by uncovering and booking targeted events in order to meet program goals, managing sales teams, and acting as a liaison between OTA and clients.

Fun facts

Emmery is obsessed with the Oscars and every year makes a point to see every film that is nominated for a major award before the telecast. She is never happier then when she is on the couch with a good glass of wine and her family watching BBC shows. She has a piano named Natashya who is her lifelong best friend. Together they play a lot of Chopin.

Quote to live by

"All we have to decide is what to do with the time that is given to us." J.R.R. Tolkien

 


Contact Michelle

Michelle Kingdon

Controller

About

Michelle has more than 20 years of financial research and writing experience. She has initiated, managed, and delivered strategic research on high-profile research studies in support of public relations and marketing initiatives. She has provided research and consulting services for The National Alliance for Grieving Children, Cogent Research, and MFS Investment Management. She has also held several senior research roles at Fidelity Investments where she served as the primary point of contact for Research & Analysis projects supporting senior executives, company spokespersons and marketing communications professionals. Michelle holds a BA degree in Economics from Duke University and an MBA degree with a concentration in Marketing and Finance from Boston College.

Role at OTA

Michelle joined OTA in March 2015 as the Controller and is responsible for all things accounting. She manages the day-to-day financial administration of the company focusing on accounts receivable/payable, credit card & bank reconciliations and financial analyses.  

Fun Facts 

Michelle has been married for 20 years and has two children. She enjoys spending time with friends and family, going to the beach, and getting lost in a good book. She loves to run and is training for a half marathon in October. Her favorite vacation spot is Bermuda.

Quote to live by 

"Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain."


Contact Kathy

Kathy Bertagna

Executive Director & Event Manager, Pooch-A-Palooza

About

Kathy recently returned to the workforce after spending 13 years as a stay-at-home mom.  In her former life, she worked in Sports Publicity at three different Ivy League schools and was the Executive Director of the Women’s Bar Association of Massachusetts. In addition to managing busy schedules for her three children, she has served as the Director of Membership for the American Hockey Coaches of America since 1996.  A graduate of the Harvard Graduate School of Education, she also devoted many hours to education issues in her hometown of Gloucester.

Role at OTA

Kathy is all about Pooch-A-Palooza.  She is involved in every aspect of the festival and works directly with its many vendors and partners. 

Fun facts

Kathy enjoys all kinds of sports and plays ice hockey and golf whenever she has the time.  She has coached soccer and hockey for more than 12 years and never passes on the chance to hit the ski slopes with her kids.

Quote to live by

“I’m not superstitious, but I am a little stitious.” Michael Scott


Contact Kelly

Kelly Teahan

Marketing Administrative Assistant

About 

Kelly recently graduated from the University of Massachusetts Amherst with a passion for marketing.  She loves to laugh and is grateful to be surrounded by postive family and friends. In her spare time she loves to plan trips with friends, attend Celtics games and bake desserts!

Role at OTA

Kelly is a Marketing Administrative Assistant at OTA and assists the team who manages The New York Times event subscription sales program with various administrative tasks.

Fun facts

Kelly lived in London for a semester in 2012, has had the same best friend for 15 years, and at any given time knows everything that's going on in the celebrity gossip world.

Quote to live by

"Don't be afraid to dream big and take risks. If you succeed, you'll be happy. If you fail, you'll be smarter."


Contact Margaret

Margaret Newman

Marketing Administrative Assistant

About

Margaret grew up outside of Cleveland, Ohio and currently resides in Lancaster, PA. She graduated from Lafayette College and has worked in sales, customer service and credit departments in the industrial, medical, and marketing fields. 

Role at OTA

Margaret's primary role at OTA is uncovering and booking appropriate events for client programs. 

Fun facts

Margaret's life outside of work primarily revolves around her family. Both of her sons play lacrosse so you'll usually find her watching a lacrosse game on the weekend! She also enjoys taking photos, most of which are of her children!

Quote to live by

"Challenges are what make life interesting and overcoming them is what makes life meaningful." Joshua J. Marine

 

 

Contact Alycia

Alycia Rovner

Marketing Consultant

About 

Alycia is a sales and marketing specialist with more than ten years of experience in the industry. She has helped create custom marketing campaigns for Fortune 500 companies worldwide, hired and managed outstanding sales teams, and developed a deep understanding of targeting potential customers through events and other avenues. Alycia prides herself on being resourceful and responsive, and always strives for client service satisfaction. 

Role at OTA

Alycia joined OTA as a Marketing Assistant and has not stopped learning and growing since! She's helped launch and has managed many client programs and has played a key role in the company's success. She now helps write proposals for new business opportunities, maintains OTA's social media accounts, and manages the company's blog and email marketing campaign. To top it off, she acts as the right hand person to the president, Patty Sins.

Fun facts

Alycia loves to run and exercise daily, experiment with craft cocktails, visit new cities and taste different cuisines. She currently resides in St. Croix where she always makes time to go to the beach after work! 

Quote to live by

"The world is too dangerous for anything but truth, and too small for anything but love."  —William Sloane Coffin


Contact

Brando

Motivational Therapist

Find your future on our Avenue.

Don't see a job for you below? Have no fear. If you're energetic, positive, and ready to contribute fresh ideas then we want to hear from you!

Brand Ambassador

Job Description

Seeking professional, outgoing individuals who are technologically savvy to assist sales representatives at consumer and trade shows.

Job Requirements

  • Must be at least 18 years old and have transportation. $15/hour
  • Prior events experience a plus but not required.

Meet our clients.

We have been fortunate to work with many well-known, highly respected consumer brands.

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Get ready to elevate your brand!

With experience across the full range of event marketing capabilities, OTA will help build and execute the most effective platform for your brand. And there's no heavy lifting—so don’t worry if you lack the resources or time to manage—we handle everything so it's hassle-free.

Program Strategy and Management

Determine program goals, target markets/audience, budget parameters, activation frequency, and relevant sponsorships.

Event Research and Booking

Identify the most relevant and impactful event outlets for your brand; negotiate competitive rates and execute contracts.

Concept Development and Design

Create the “big idea” that will drive your brand’s engagement and bring it to life.

Direct Sales and Staffing

Provide the appropriate staff to represent your brand experience, from brand ambassadors to seasoned sales representatives.

Production and Logistics

Manage all logistics of the brand experience including permits, set up, breakdown, shipping, and handling.

Result Analytics

Design program metrics to measure and report results of each brand engagement.

Event Production

Create stand alone events. Includes venue selection, sponsorship sales, entertainment, event layout, staffing, and onsite logistics.

Promotional Products Sourcing

Source, price, and produce branded items for promotional use including apparel and other consumer goods.

We'd love to hear from you.

OFFICE 781.373.2725
FAX 781.890.2799
EMAIL info@ontheavenuemarketing.com
391 Totten Pond Rd
Suite 304
Waltham, MA 02451
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