It's time to get physical
with your customers.
Virtual is convenient, but nothing replaces real.
At OTA we create face-to-face engagements that enhance brand awareness, establish customer loyalty, and sell products.
Patty has more than 25 years experience producing, developing, and executing top quality, consumer-driven sales and marketing programs. With an MBA from Kellogg Graduate School of Management, she has earned her reputation as a brand marketing expert by delivering results for her clients. She has held executive marketing positions at HBO, Fox News Channel, and TNN. Patty has led large marketing teams, managed multi-million dollar budgets, and built strong partnerships with well-known venues, media properties, and creative agencies. She has worked on both the corporate and client sides of event sponsorship including programs with NASCAR, The US Open, Major League Baseball, Sara Lee, AT & T, Procter & Gamble, Cadillac, Madison Square Garden, and Target.
Patty founded On the Avenue Marketing in 2004 and maintains her leadership of the company by managing key client relationships, identifying new revenue opportunities, and developing staffing needs. Two of Patty’s biggest accomplishments derive from the publishing arena where she launched the sales program for The Boston Globe, The New York Times and the Wall Street Journal. To date OTA has sold more than 300,000 subscriptions for these newspaper’s. This past Fall OTA conducted the global launch of the newly branded International New York Times and currently has local operations in England, Australia, and Canada.
Patty has been married for 15 years and has three children. She loves country music, watching NFL games, planning adventure trips, hiking in the Rocky Mountains, making her kids laugh, playing tennis, getting a good pedicure, walking her dog (the one and only Brando!), experiencing the sights and sounds of New York City, and giving back as much and as often as possible.
"Your dream is a reality waiting for you to materialize." —Horatius
If there is one thing you can say about Alycia, it's that she is resourceful. If she's unsure of how to do something, she'll figure it out! She's an obsessive planner -- always organizing activities for the next day, weekend, or vacation. She surrounds herself with fun-loving people who make her laugh.
Alycia joined OTA over 5 years ago as Marketing Assistant. Since that time, she has not stopped learning and growing! Today she manages The New York Times and International New York Times event marketing programs, acts as the primary contact between NYT Corporate and OTA, writes proposals for new business opportunities, and oversees financial reporting. To top it off, she acts as the right hand person to the president, Patty Sins.
Alycia loves fashion and expresses herself through style, craft cocktails, collecting bar accessories, downloading music the second it's released (she still burns CDs!), running, and visiting new restaurants.
"Enjoy the power and beauty of your youth." —Baz Luhrmann
Jessie likes to see live music and spend time with good people. She loves fun nights out on the town, but equally enjoys a low-key evening in her pjs on the couch with a glass of wine. Jessie spends a lot of time with her family, usually watching The Voice.
Jessie joined OTA over 4 years ago and has enjoyed the opportunities to work with a variety of clients including The New York Times, Wall Street Journal, and more recently The Tennessean. She is always busy hiring sales agents, maintaining and developing relationships with venues and sports franchises, and creating forecasts and tracking results.
Last year she had a big creative role in the Pooch-A-Palooza festival. She tapped into her creative talents to develop the website and Facebook page. She continues to maintain the Pooch Facebook, Twitter and Instagram pages and often posts about all things "dog"! Check out Pooch-A-Palooza and celebrate man’s best friend with us!
When Jessie was in high school, she had pink hair. She loves to cook and calls herself "The Grill Master". She is a CrossFitter and strives to be healthy.
"You have to be willing to get happy about nothing."—Andy Warhol
Happiness can't come from another person or things; we need to learn to be happy just being. We need to be happy with ourselves and the rest will follow."
Tania has more than 20 years experience in hospitality and events. With a degree in Business Management from Northeastern University, she has worked with many of Boston's finest establishments and companies. She thrives on fast-paced environments, where multi-tasking is the norm.
Tania originally joined OTA doing marketing and sales at special events for The New York Times. She then joined the team as the business manager for The Boston Globe account. She strives to diversify her portfolio and add to the company's on-going success.
Tania has been traveling internationally for most of her life. One of her biggest passions in life is food. She really enjoys sitting down for a great meal, with good company, and many laughs. She currently resides in the heart of Boston with her Bichon Frise, Cali.
"Everything happens for a reason."
Emmery graduated from Syracuse University (Go Orange!) with a dual degree in Music Buisness and Television, Radio and Film. She has a passion for going to see live music and at OTA looks forward to expanding her horizons both personally and professionally. She hopes never at any point in her life to be able to relate to a Taylor Swift song.
Emmery is a Marketing Administrative Assistant at OTA and assists the team who manages the International New York Times event subscription sales program with various administrative tasks.
Emmery is obsessed with the Oscars and every year makes a point to see every film that is nominated for a major award before the telecast. She is never happier then when she is on the couch with a good glass of wine and her family watching BBC shows. She has a piano named Natashya who is her lifelong best friend. Together they play a lot of Chopin.
"All we have to decide is what to do with the time that is given to us." --- J.R.R. Tolkien.
Kelly recently graduated from the University of Massachusetts Amherst with a passion for marketing. She loves to laugh and is grateful to be surrounded by postive family and friends. In her spare time she loves to plan trips with friends, attend Celtics games and bake desserts!
Kelly is a Marketing Administrative Assistant at OTA and assists the team who manages The New York Times event subscription sales program with various administrative tasks.
Kelly lived in London for a semester in 2012, has had the same best friend for 15 years, and at any given time knows everything that's going on in the celebrity gossip world.
"Don't be afraid to dream big and take risks. If you succeed, you'll be happy. If you fail, you'll be smarter."
Julia is currently studying Music Business at Syracuse University. She hopes to pursue a career in the music and entertainment industries, focusing on marketing and management. She loves new experiences in which she gets to challenge herself, and enjoys a busy and exciting environment.
Julia came to OTA as a social media and blogging enthusiast. She strives to take what she does socially and turn it into a successful endeavor for OTA's 2nd annual Pooch-A-Palooza dog festival. She assists with all facets of our social media strategies and campaigns for Pooch to include: creating/curating and scheduling content for our Pooch-A-Palooza Blog, FaceBook, Twitter, Instagram and other community related sites.
Since studying abroad in London, Julia loves to travel more than almost anything. She couldn't live without her dog, Honey, and hopes to move to New York City after graduation.
"Do something today that your future self would thank you for."
Determine program goals, target markets/audience, budget parameters, activation frequency, and relevant sponsorships.
Identify the most relevant and impactful event outlets for your brand; negotiate competitive rates and execute contracts.
Create the “big idea” that will drive your brand’s engagement and bring it to life.
Provide the appropriate staff to represent your brand experience, from brand ambassadors to seasoned sales representatives.
Manage all logistics of the brand experience including permits, set up, breakdown, shipping, and handling.
Design program metrics to measure and report results of each brand engagement.
Create stand alone events. Includes venue selection, sponsorship sales, entertainment, event layout, staffing, and onsite logistics.
Source, price, and produce branded items for promotional use including apparel and other consumer goods.