Alltown

House of Blues Concert Activations

Target:

Concert goers at select shows located at the House of Blues in Boston, MA.

Mission:

Raise awareness and generate email address leads.

As part of this initiative, OTA:

- Staffed 7 concerts and trained more than 20 brand ambassadors over three months.

- Created new event marketing materials for onsite activations.

- Submitted results, photos, and feedback reports from each concert.

Results:

- Generated more than 1,400 email addresses