International New York Times

Event Subscription Sales Program

Target

Educated, English-speaking digitally savvy news enthusiasts; international travelers. 

Mission

In 2013, The New York Times Company rebranded it's international daily newspaper from The International Herald Tribune to the International New York Times. OTA was hired to create an event sales program across Europe, Australia, and Canada to build brand awareness, educate readers on the newspaper's features and benefits, and drive subscription sales.

 

As part of this initiative, OTA:

  • Researched and booked targeted events
  • Hired and trained local subscription sales representatives and brand ambassadors
  • Produced booth materials
  • Coordinated all shipping, storage, and onsite logistics
  • Provided weekly feedback, reconciliations, and subscription sales reports

Results

Attended 750+ events between 2013-2016.

Sold 15,000+ prepaid subscriptions.