Etymotic

Event Sales Tour

Target

Adult 25-54 concert goers at select Live Nation venues located in New Jersey, New York, and Boston.

Mission

Raise brand awareness and sell high definition ear buds.

As part of this initiative, OTA:

  • Staffed 60 concerts and trained more than 40 sales representatives and brand ambassadors over three months.
  • Reconciled transactions using a Square register.
  • Submitted daily results and feebdack reports.
  • Provided strategic recommendations for national roll-out tour.

Results

Sold 3,200+ units.