Fans attending established professional sporting games.
Activate at select, established sports partnerships to increase the DraftKings ("DK") user base and reinforce the brand. Partnerships included: Golden State Warriors, Pittsburgh Steelers, Philadelphia Flyers, Oakland Raiders, Kansas City Chiefs, Minnesota Timberwolves, and others.
On behalf of the program, OTA:
- Develops and manages the budget
- Hires and trains subcsription sales representatives and brand ambassadors
- Coordinates booth shipping and handling arrangements, as well as travel itineraries
- Acts as liaison between DK Corporate and third party marketing venues
- Develops and executes strategic consumer promotions
- Acquired 7,800+ new users in the 2015-16 sports season
- Attended 40+ games across the NFL, NBA, and NHL
- Hired and trained 30+ Sales Representatives