SPOT

Boston Street Team Activation

Target

Parked cars throughout select Boston neighborhoods.

MissionĀ 

Buil brand awareness and app downloads by distributing thousands of coin purses with quarters and marketing materials throughout Boston neighborhoods.

As part of this initiatve, OTA:

  • Trained more than 10 brand ambassadors
  • Activated a street team across 5 Boston neighborhoods throughout a period of two weeks
  • Provided daily feedback and photos

Results

  • Distributed 7,000 branded "poppers" that suctioned onto cars
  • Dispensed 3,000 coin purses with quarters