What is Event Marketing?

Event marketing has become a successful method for building a newspaper's circulation.   At selected events, from a designated booth or table, a trained sales staff presents attendees with a special home delivery subscription package.  

The package includes a 25% discounted rate and a gift ranging in value from $10 to $50, depending on the frequency and length of subscription purchased.  New subscribers make their purchases onsite with a credit card payment and OTA coordinates the order with the newspaper after the event.