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Paying Brand Ambassadors an hourly rate to deliver event activation results simply doesn't work! Brands that embark upon event marketing strategies set high expectations and it's important to motivate event staff to meet these goals.
 
Performance-based event marketing is a unique model that drives results. Its concept is simple: Incentivize Brand Ambassadors with the opportunity to earn commissions by delivering quantified results. Metrics can come in the form of social uploads, samples, leads, and sales too.
 

The ultimate goal of an event marketing campaign is to generate revenue. Brands utilize strategic event promotions to eventually increase their bottom lines. But did you know you can actually SELL your products or services at events? Many are intimidated at the thought of trying to make sales onsite and focus on generating leads instead. But you can successfully close sales and increase ROI through event promotions. 

Here are 7 tips to drive sales through events:
 

The first, and often most important, step in devising an experiential marketing plan is deciding where to find your target audience. You've spent time and money gathering meaningful customer data such as age, gender, income level, and occupation. You know exactly who your potential customers are, but where do you go to find them? Here are 5 event categories to consider when planning an experiential marketing program:
 
1. Trade Shows

Unless you've been unplugged or stuck on Mars this past week, chances are you've heard of the new Pokemon GO app. Gamers -- and regular people -- are absolutely crazed over this new, groundbreaking digital trend.
 
Pokemon is a Nintendo game that launched in 1996. Its purpose was to travel the world (through your TV screen) to catch a variety of monsters called Pokemon -- and use these creatures to fight one another. The gamer's goal was to "catch 'em all".
 

Millennials are defined as young adults who were born between 1980 and 2000. They're the largest, most diverse generation in the U.S. population, and have massive spending power. Targeting Millennials through experiential marketing makes perfect sense -- they're loyal to brands, digitally savvy, and are avid event-goers. Here are some tips to consider when creating your Millennial-focused experiential strategy:
 


    • We're showing some more love to our social media fans! Head over to our Facebook page and "like" it for the chance to win 2 Kiss Concert tickets! The concert is being held THIS SATURDAY, June 18 at the Xfinity Center in Mansfield, MA. Performers include: Halsey, Flo Rida, Charlie Puth, The Chainsmokers, Iggy Azalea, Nelly, Troye Sivan, Mike Posner, Daya, Shawn Hook, Melanie Martinez and Bebe Rexha. 
     

Planning a successful event activation is not an easy task. From selecting the appropriate event, to securing the right staff, to creating an eye-catching booth design, to identifying promotional tactics; it's a LOT of work! 
 
Some companies choose to manage and staff an event activation in-house because they're under the assumption that it's cheaper and easier. We beg to differ! Here are 5 benefits of outsourcing to an experiential marketing agency:
 

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